Some years ago, researchers determined that the average walking speed of a trade show attendee was about 1.5 miles per hour. At this pace, your 10 foot exhibit has roughly 4.5 seconds to qualify your prospect and entice their inquiry.
ASPIRE TO INSPIRE! Don't miss your opportunity. Call Tradeshow Toolbox® today and exhibit with confidence.
Influential marketing begins in the mind of your prospect... not with your offering.
Influential trade show exhibits – those that generate new customers – are a combination of personalized, easily-identified-with messaging, distinctive graphics and functional structure. It is a simple formula for tranforming your prospective passerby into a paying customer. Yet, while the formula may be simple, persuasive execution is somewhat more challenging.
Naturally, convertible leads and a predictable ROI are the overriding reasons for doing trade shows. Consequently, it pays to understand the psychology behind your prospect's decision to inquire. Once you've figured out this variable (we can help), and provided that the thrust of your exhibit recognizes your prospect's unmet aspirations, your returns are almost assured.
For 31 years, Tradeshow Toolbox® has delivered pretty much the same thing.